What is SEO Friendly content?
Content that is written focusing on how search engines index, rank and present search results so more users can find it. However, it is important to bear in mind that whenever we create content for websites we are writing for people and not just search engines. Therefore, creating SEO friendly content is about keeping both the search engines and website users happy and content.
Create High Quality Content
One of the best ways to get more visitors to your website and reading your content is to publish informative and engaging content. If the content you create is relevant to your niche, you are more likely to attract more visitors who will read it and share it.
This can help with rankings as search engines favour sites that frequently publish high quality and relevant content. Publishing low quality content will affect your ability to achieve high rankings in the search results of Google and other search engines.
Take your time to make sure your content does not have any grammatical errors or typos. Your credibility and reputation could be affected by the accuracy of your content. Always proofread your content before you publish.
Write Unique and Original Content
If you write high quality, unique and original content search engines will display your content in the search results. Increasing your online presence and the organic traffic flow to your website. Search engine algorithms are designed to filter out the most accurate and relevant response to a user’s search query. Providing an efficient and enjoyable user experience is the main focus of search engines.
Do not copy other people’s work. Search engines can penalise a site for having what is referred to as duplicate content. Search engines do not want to present multiple examples of the same content on the search results page as they believe this leads to a poor user experience. Furthermore, publishing the same content on different pages of your own website is also considered as duplicate content. Duplicate content can have a negative impact regarding SEO.
Read more about the importance of high quality content
Using Keywords Wisely Is The Key To Success
Use your chosen keywords wisely. Incorporate the keywords in the URL, title, subheadings, metadata and the body of your content. Ideally, you should use your keywords in the first paragraph. Be careful not to overuse keywords as users are becoming more aware of keyword abuse. Users know when the content has been produced primarily for search engines rather than them. Keyword stuffing not only affects the readability of the content, it is also in contrary to Google guidelines and recommendations and can have a negative impact on website rankings.
Search engine algorithms have evolved significantly over recent years. Thanks to the advances in machine learning and artificial intelligence search engines can now better understand the context of online content. Hence the importance of creating original, high quality content. Instead of simply repeating the keyword or keyword phrases repeatedly throughout the content you need to think of creative ways to incorporate them.
The use of synonyms is also advisable as search engine algorithms are getting better at understanding the context of content. This is known as Semantic SEO. Semantics are playing a more prominent role in SEO and content creation; the use of synonyms can help make content more readable, whilst also opening up possibilities to rank for other similar search terms. Above all, think about the structure of the content and where you can place keywords and how prominent they will be so the text flows and reads naturally.
Use Headers and Subheadings to Provide Structure
Statistics show that web users tend to skim read online content. You only have a very short period of time to catch their attention. Users often leave a website within 30 seconds if the content does not resonate with them. Therefore, it is important to make your content as easy to read as possible. Using headlines, subheadings and bullet points to break the main body of text down into smaller chunks provides structure and organisation to your content. This method makes the content easier to read and skim through whilst drawing the readers attention to the most important points. Furthermore, when users have enjoyed reading a piece of content they are more likely to share that content.
The header or title is very important as it lets the search engines know what your page is about. In addition to the SEO benefits, a good headline also helps users decide whether it is something they want to click and read. When choosing a title or header for your articles and pages you need to take into account what users will be searching for and how you can answer their search query. This is why keyword research should always form part of the content creation process.
Use Optimized Images
Image based search engines and social media can be a good source of traffic. Your keywords should be used in the alt text attribute and description of images that you use in your content. Regularly submit sitemaps to search engines and other image publishing sites so your content shows up in image searches. The alternative text attribute of images is a component of website accessibility. It allows visually impaired users to listen to information relating to the image through a screen reader. Furthermore, search engines utilise alt text to categorise an image as it informs them what the image is about. Images can also make the content more visually appealing and encourage users to read through the content.
It is important to optimize the file size of images so that they are as small as possible without sacrificing their quality. Large pictures that haven’t been optimised and compressed require far more bandwidth, thus slowing down the page loading time. Users expect fast loading websites and tend to get frustrated when waiting for content to load. This can cause them to leave the site before it has finished loading. When this happens frequently the bounce rate of the site increases, which has an impact on search engine rankings.
You can read more about page loading speed in one of our other articles…
Make Content Link Worthy and Shareable
Writing and publishing high quality content that is informative and engaging makes it more likely that other websites to link to your content. Search engines see a link as a vote, the more votes the better the content and therefore higher rankings.
Internal linking is known to enhance the user’s experience and also helps search engines understand the structure of a website. By linking to other content on your website you are making easier for users to navigate your site. Furthermore, internal linking encourages people to spend more time on the website and visit more pages. In addition, the longer people spend on your website the lower the bounce rate.
When users have a good experience on your site they’re more likely to share your content with others on social media, a blog or by email. The more your content is shared the more likely Google will deem it as important. Google and other search engines employ a multitude of factors when ranking a website. These factors include the quantity and quality of links, social shares, citations and mentions.
Want to find out more about SEO Friendly Content and how we could help your organisation attract Organic Search Engine Traffic?